Detailed view of reference project
In this detailed reference project overview, we present the project for Hauptstadtkoffer – an e-commerce solution for the Berlin-based luggage brand specializing in colorful and modern suitcases. The goal was to develop an intuitive online shop that allows customers to easily discover, filter, and order products, while clearly presenting key product features and technical details. The implementation focused on strengthening the brand identity and highlighting product advantages such as lightweight ABS hard shells, TSA locks, and smooth-rolling multi-wheels. Furthermore, an appealing and functional design was intended to solidify the brand image and enhance the user experience to support confident purchasing decisions.
Website
Technology stack
Project overview
Our services
We developed a modern and user-friendly e-commerce platform that allows customers to easily discover, filter, and order Hauptstadtkoffer’s diverse product range. The focus was on a clear presentation of suitcase features, fast loading times, and an appealing, mobile-optimized design. The goal was to strengthen brand identity and make the entire purchasing process as intuitive and enjoyable as possible.
Key features
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Business objectives
The goal was to create an online shop that optimally presents Hauptstadtkoffer's colorful and functional product range while simultaneously strengthening brand awareness and customer trust. -
User experience
The platform offers a modern, responsive design that enables easy navigation and a clear, inspiring product presentation on both desktop and mobile devices. -
Automation & Integration
Through the integration of modular filter and search functions, as well as a high-performance shop architecture, customers can quickly find the right model. The platform also supports easy integration with internal warehouse and ERP systems. -
Long-term value
Thanks to the scalable and expandable e-commerce solution, the platform remains future-proof and flexible for future product range expansions, new marketing campaigns or additional functions.
Schedule
Structuring
Development of a clear, scalable shop architecture with modular components. Setup of the product structure, filter logic, and integration with internal systems (e.g., inventory management).
Maintenance
Continuous support of the shop with technical updates, performance optimizations and integration of new functions (e.g. seasonal campaigns, additional payment methods) according to customer needs.
Analysis
Gathering requirements for the design, functionality, and user experience of the new online shop. Analysis of the existing brand identity, definition of the information architecture, and coordination of the filter and search functions.
Comprehensive testing of all functions, including filter and search systems, shopping cart and checkout processes, and mobile optimization. Conducting feedback loops with the client for final approval.
Analysis
Comprehensive testing of all functions, including filter and search systems, shopping cart and checkout processes, and mobile optimization. Conducting feedback loops with the customer for final agreement.
Structuring
Development of a clear, scalable shop architecture with modular components. Setting up the product structure, filter logic, and connection to internal systems (e.g., merchandise management).
Quality assurance
Comprehensive testing of all functions, including filter and search systems, shopping cart and checkout processes, and mobile optimization. Conducting feedback loops with the customer for final agreement.
Maintenance
Continuous support of the shop with technical updates, performance optimizations and integration of new functions (e.g. seasonal campaigns, additional payment methods) according to customer needs.
