Detailed view of reference project
In this detailed overview of the reference project, we present the Haching Fanshop – the official online shop of SpVgg Unterhaching, developed by Clickservice. The platform offers fans a modern and straightforward way to purchase jerseys, teamwear, accessories, and stadium merchandise online. The goal was to digitally optimize the shopping experience for fans while clearly conveying the club’s identity.
Website
Technology stack
Project overview
Our services
Clickservice handled the concept, design, and technical implementation of the SpVgg Unterhaching fan shop. Particular emphasis was placed on a clear product structure, easy navigation, and a smooth checkout process. The shop was designed to be fully responsive, ensuring comfortable use on all devices.
The platform is expandable, high-performing, and perfectly tailored to the needs of the club’s fans.
Key features
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Business objectives
The goal was to create a functional and brand-appropriate fan shop that attractively presents the club's products and increases digital sales. -
User Experience
A clean, mobile-friendly design with clear categorization, filter options and easy checkout ensures a positive shopping experience. -
Timeline
The shop was completed within a short time – from the design phase to the integration of the product system including legal aspects (terms and conditions, privacy policy, shipping information). -
Long-term value
The shop can be expanded at any time with new collections, promotions or club content – without additional technical dependencies.
Schedule
Structuring
Creation of a clear navigation with main categories such as jerseys, textiles, accessories & sale. Setup of filter and search functions.
Maintenance
Ongoing support from Clickservice – regular product expansions, seasonal promotions and technical optimizations.
Analysis
Definition of target group needs, product range structure and requirements for shop functionalities together with the association.
Quality assurance
Intensive testing of the ordering and payment processes, mobile optimization, performance checks and GDPR compliance.
Analysis
Definition of target group needs, product range structure and requirements for shop functionalities together with the association.
Structuring
Creation of a clear navigation with main categories such as jerseys, textiles, accessories & sale. Setup of filter and search functions.
Quality assurance
Intensive testing of the ordering and payment processes, mobile optimization, performance checks and GDPR compliance.
Maintenance
Ongoing support from Clickservice – regular product expansions, seasonal promotions and technical optimizations.
