Detailed view of reference project
In this project detail view for iglauer-it-strategie.de, we developed a lead generation website for Tim Iglauer’s IT strategy consultancy and its “NEXT STEP IT Strategy Suite”. The consultancy helps mid-sized companies in Germany develop a well-founded digitalization strategy within six months – with projects that can be publicly funded by up to 80%. The target audience are managing directors and decision-makers in the German Mittelstand who need clarity on digitalization, tool selection, the use of AI, and regulatory topics such as GDPR and NIS2. The challenge was to make a complex, modular consulting portfolio immediately understandable: six clearly defined packages, grouped into IT Strategy and IT Security & Compliance, each with transparent pricing, concrete deliverables and a direct path to a free initial consultation.
Website
Technology stack
Project overview
Our services
Iglauer-it-strategie.de is a WordPress website built with Elementor, fully responsive and set up so that the consultancy can maintain packages, posts and content independently. The design uses a calm, professional corporate look in blue and white with custom product visuals for each consulting package, supporting a premium B2B positioning.
The website is geared toward a single conversion goal. A permanently visible booking button leads directly into a Calendly integration for the free initial appointment, complemented by a contact page, a click-to-call phone number and direct email requests for downloadable expert PDFs – a lightweight lead magnet without elaborate gating. A newsletter sign-up collects longer-term leads.
Trust is built through structure rather than claims: a visualized consulting process with goal setting, expert interviews, kick-off, feedback loops and a final management report; named client testimonials with company logos; a reference logo wall; and a blog section, “Fachbeiträge”, with expert articles on topics such as AI-supported decision-making, audit-proof email archiving and productivity tools – which additionally strengthens organic visibility.
The website uses SSL encryption, GDPR-compliant consent management for cookies and third-party integrations, as well as a German privacy policy and imprint, and follows SEO best practices with a focus on search terms around IT strategy consulting, digitalization funding and NIS2 compliance for the German Mittelstand.
Key features
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Business Goals
A conversion-focused website that makes a modular consulting portfolio understandable and generates qualified appointment bookings from mid-sized companies. -
User Experience
Clearly structured packages with transparent pricing and deliverables, a visualized consulting process, and appointment booking available from every section of the site. -
Timeframe
Concept, design and implementation were completed in around 4 weeks – including content structuring, custom package visuals, blog setup and testing. -
Long-Term Benefit
Packages, posts and references can be maintained in-house, the structure can be extended with new consulting formats and funding programs, and the blog continuously builds SEO value.
Schedule
Structuring
Building the site architecture, package sections with pricing and deliverables, process and reference visuals, blog setup, and integration of Calendly booking, contact forms, PDF requests and newsletter sign-up.
Maintenance
Technical support, regular WordPress and plugin updates, and advice on blog content, reference maintenance and portfolio expansion.
Analysis
Defining the target audience and the B2B decision-making process, structuring the consulting portfolio into understandable packages, and defining the conversion path.
Quality Assurance
Functionality and form testing, verification of the booking flow, optimization for mobile devices and loading times, and review of GDPR, consent and legal texts.
Analysis
Defining target groups, competitive analysis and developing a clear positioning strategy to specifically target the website to the needs of construction and landscaping professionals.
Structuring
Development of a clear page structure and creation of a clear, focused design for the optimal presentation of the product areas gripping technology, laying technology and carrying technology.
Quality assurance
Comprehensive testing on all devices and common browsers to ensure loading speed, responsiveness and ease of use – even under construction site conditions.
Maintenance
Technical maintenance, continuous content management and ongoing consulting to keep the digital presence up-to-date and efficient.
