Detailed view of reference project
In this project detail view for innovationcircle.at, we developed a bold, personality-driven web presence for Innovation Circle – a Salzburg-based training company offering hybrid employee and leadership training for teams in retail and services. Founded by Angela Sailer and Martin Stampler, the company deliberately positions itself against the conventional seminar market: plain talk, humor and measurable results instead of PowerPoint marathons. The website had to carry that tone rather than soften it. The target audience are retail and service companies whose teams need to combine empathy with genuine sales and service skills. A strong founders’ section, a clearly explained hybrid method and a circular overview of all training formats give decision-makers a quick and confident picture of what working together looks like – with a low-threshold path to a first conversation.
Website
Technology stack
Project overview
Our services
Innovationcircle.at is a WordPress website built with Elementor, allowing the founders to update content, blog posts and training formats on their own. The design is fully responsive across all devices, works with a distinctive dark-and-blue brand look, and uses locally hosted fonts and optimized image delivery for fast loading times and GDPR compliance.
The content is structured along the way decision-makers actually evaluate a training partner: who is behind it, how does the method work, and what results does it deliver? The founder profiles, the concept page and the “Vlog” section give the brand voice room to breathe, while a custom-designed circular graphic visualizes the full range of formats – from webinars and digital training to field coaching and silent shopping, through to challenges and live sessions.
Getting in touch runs through a contact pop-up and a dedicated contact page with the direct email addresses of both founders, complemented by links to the company’s Facebook, YouTube and Instagram channels. The website uses SSL encryption, GDPR-compliant consent management for cookies and third-party integrations, and a complete set of legal texts (imprint, privacy policy, terms and conditions), and follows SEO best practices with a focus on search terms around hybrid corporate training in Austria.
Key features
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Business Goals
A strongly positioned website that makes a distinctive training approach tangible and generates qualified inquiries from companies – not a catalog, but a conviction. -
User Experience
Strong founder storytelling, a clearly explained hybrid method, a visual overview of all training formats, and a contact route that is never more than one click away. -
Timeframe
Concept, design and implementation were completed in around 5 weeks – including content structuring, custom graphics and testing. -
Long-Term Benefit
Blog and content areas can be maintained in-house, the structure can be extended with new formats, references or a booking function, and the website grows along with the company's offering.
Schedule
Structuring
Building the site architecture, the founder and concept sections, blog setup, designing the custom circular graphic for the training formats, and integrating the contact pop-up, forms and social media channels.
Maintenance
Technical support, regular WordPress and plugin updates, and advice on content strategy, blog maintenance and further development.
Analysis
Defining the target audience and the decision-making process, sharpening the positioning and brand voice, and determining the required pages and content areas.
Quality Assurance
Functionality and form testing, optimization for mobile devices and loading times, checking readability and contrast in the dark design, and reviewing GDPR, consent and legal texts.
Analysis
Defining target groups, competitive analysis and developing a clear positioning strategy to specifically target the website to the needs of construction and landscaping professionals.
Structuring
Development of a clear page structure and creation of a clear, focused design for the optimal presentation of the product areas gripping technology, laying technology and carrying technology.
Quality assurance
Comprehensive testing on all devices and common browsers to ensure loading speed, responsiveness and ease of use – even under construction site conditions.
Maintenance
Technical maintenance, continuous content management and ongoing consulting to keep the digital presence up-to-date and efficient.
