Detailed view of reference project
In the detailed view of the reference project the-roses.de, we developed a warm, trust-focused web presence for “the roses” — a personal marriage and partner agency that Thomas Pleier has been running since 1983. Unlike algorithm-driven dating platforms, the business is built on personal contact, discretion and hand-picked introductions. The website had to reflect exactly that: no public member profiles, no self-registration, no data-hungry funnel. Instead, the site presents a small, curated selection of anonymised introductions, explains the three-step process from the first phone call through to ongoing support, and guides visitors towards a single clear action — a free, confidential initial conversation. The target audience are people in the Swabian Alb, Upper Swabia and the Lake Constance region who are looking for a serious, long-term partnership — often at a stage of life where privacy matters more than reach.
Website
Technology stack
Project overview
Our services
The-roses.de is a WordPress-based website with a custom-developed theme, fully responsive and optimised for readability and fast loading times on all devices — including for an audience that frequently browses on tablets and larger smartphone displays. The design relies on generous typography, calm spacing and a soft, romantic colour and imagery language, conveying warmth and seriousness rather than the tech aesthetic typical of dating platforms.
The introductions are managed in a structured, easy-to-maintain content system: each entry consists of a photo, a short description, an identification code (e.g. RD #1046 / RH #01) and a personal quote — deliberately without names, contact details or publicly searchable profiles. The owner can add, update or remove introductions himself, entirely without technical knowledge.
Conversion is handled through direct, low-barrier contact paths: click-to-call phone numbers, a mobile number and a confidential contact form. The site is GDPR-compliant with a clear privacy policy and imprint, uses SSL encryption, and follows SEO best practices with a strong regional focus on search terms around the Allgäu, Lake Constance and Vorarlberg.
Key features
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Business objectives
A digital business card and lead generator for a personal, discretion-driven service — designed to build trust and generate qualified enquiries, not online sign-ups. -
User Experience
A clear explanation of the three-step process, curated introductions without public profiles, and prominent one-tap contact options make the first step feel easy and safe. -
Timeline
Concept, design, and implementation were completed in approximately 2 weeks – including content structuring, image editing, and testing. -
Long-term value
The client can maintain the introductions independently, the structure can be extended to further regions or content sections, and the website helps a decades-old business reach a new generation of clients online.
Schedule
Structuring
Building the site architecture, setting up an editorially maintainable system for introductions with anonymised identification codes, integrating the contact form and click-to-call paths.
Maintenance
Technical support, regular WordPress updates, and consulting on content maintenance as well as further regional expansion.
Analysis
Understanding the personal matchmaking process, defining the target group, the required level of discretion and the regional SEO focus.
Quality assurance
Functional and form testing, optimisation for mobile devices and loading times, accessibility of typography and contrast, plus GDPR and privacy review.
Analysis
Defining target groups, competitive analysis and developing a clear positioning strategy to specifically target the website to the needs of construction and landscaping professionals.
Structuring
Development of a clear page structure and creation of a clear, focused design for the optimal presentation of the product areas gripping technology, laying technology and carrying technology.
Quality assurance
Comprehensive testing on all devices and common browsers to ensure loading speed, responsiveness and ease of use – even under construction site conditions.
Maintenance
Technical maintenance, continuous content management and ongoing consulting to keep the digital presence up-to-date and efficient.
